Tension and Atmosphere in The Red Room by H.G.Wells, The Signalman by C

Strain and Atmosphere in The Red Room by H.G.Wells, The Signalman by Charles Dickens and A Withered Arm by Thomas Hardy To explore pressure and climate, I have taken a gander at three pre1900 pieces-'The Red Room' H.G.Wells, 'The Signalman,' Charles Dickens, and 'A Withered Arm' Thomas Hardy. They utilize a wide range of procedures, each with their own individual style however accomplishing the same by and large impact. They center around setting, depiction of characters and utilization of language. The Red Room is a story of a man on a mission to find reality with regards to the legend of 'The Red Room' in Lorraine Castle, as the youngster's destiny unfurls the crowd are driven with him, they feel his dread, hear his musings and experience his dread. 'The Red Room' has such a puzzle behind it, dread itself almost drives him to his demise. A story that needs warmth and every little thing about it ingrains fear. The title of the story has an intriguing air, the word red makes the crowd consider blood, risk, and demise, in 'The Signal Man,' red is likewise the fundamental center shading for similar reasons yet this time in the type of the threat light in the mouth of the passage. H.G. Wells writes in the main individual so the crowd can follow what is occurring and accept they are there, 'I have lived' The opening line establishes the pace of the story, and the crowd is loaded up with expectation. The storyteller is extremely sure, which is shown very quickly 'I can guarantee you, it will take a truly substantial apparition to terrify me.' The crowd is then viably drove into an early supposition that the storyteller will be refuted, that there will be a phantom, and it will, definitely scare him. The setting is portrayed in intimations covered up thr... ...oy it more. In this manner this brings up issues in the crowds mind, in the event that solitary he had gone straight there, he may of spared the poor man's life, assuming just, he had trusted him. At long last, that it presently looked amazingly far fetched that it was happenstance what the signalman had 'envisioned', the words, motion and even the presence of the train driver that had 'chop him down'. Pity is additionally an extraordinary factor in the end; it causes the story to have a progressively critical and miserable environment. At long last the way that the storyteller, whom had composed the story after it had occurred, completed of by giving the crowd yet more to consider, helping us to remember its obscurities, unimaginable fortuitous events and thus fortifying the sad environment. 'close at the mouth of the passage, I saw the presence of a man, with his left sleeve over his eyes, energetically waving his privilege arm.'

Africana studies final assignment Essay Example | Topics and Well Written Essays - 500 words

Africana contemplates last task - Essay Example From that point, the European forces attempted to make a range of prominence for themselves in Africa. These European forces utilized different techniques to secure these settlements of which were deception to the Africans. They included marking of settlements among African and Europeans, which were unclear and were to the upsides of Europeans. They utilized of power, which utilized military occupation, for instance, Ashanti by British, use ministers and coordinated effort. Monetary, social and political reasons drove procurement of Africa (Shreuder 90). To start with, Africa went under colonization for monetary reasons as a possibility for annulment of slave exchange. Europe needed to have an elective exchange item from Africa. Africa was plentiful in minerals, prolific grounds for agribusiness and modest work. Agrarian transformation and industrialization of the mid-nineteenth century made European force reevaluate about Africa. They expected to build wellsprings of crude materials for their developing ventures. Africa was a rich wellspring of crude materials including iron metal, copper, palm oil, elastic and cotton. Besides, these European forces needed broadened markets for their fabricated products. As outcome, they expected to grow their market in Africa. Furthermore, they needed to have an offer in African exchange gold, ivory and slaves. A portion of the European forces set up repayments and began money crop cultivating and domesticated animals keeping, for instance, the Dutch settled in Kenyan good countries. Other than the coast, they started to set up exchange contacts with significant distance dealers from the inside where they traded things of exchange. Hence, every European force needed to make sure about or shield their business inspirations by practicing political control the over wellsprings of crude material and markets (Okoth 44). Europeans attacked Africa for compassionate reasons. Other than spreading Christianity, ministers came to Africa to set up schools as intends to humanize Africans and to give wellbeing or clinical

Cass, Lewis

Cass, Lewis Cass, Lewis, 1782â€"1866, American statesman, b. Exeter, N.H. He established (1802) himself as a lawyer in Zanesville, Ohio, became a member (1806) of the state legislature, and was U.S. marshal for Ohio from 1807 to 1812. In the War of 1812, Cass's command was included against his will in the forces that Gen. William Hull surrendered to the British at Detroit in Aug., 1812. Cass later fought with distinction at the battle of the Thames (Oct. 5, 1813). Left in command at Detroit, Cass was also appointed governor of Michigan Territory, a post he filled ably for 18 years (1813â€"31). As Secretary of War (1831â€"36), he favored removal of the Native Americans beyond the Mississippi and supported President Jackson in the nullification crisis. Minister to France (1836â€"42) and U.S. Senator from Michigan (1845â€"48, 1849â€"57), Cass was the Democratic candidate for President in 1848, but because of the defection of the antislavery Democrats led by Martin Van Buren , who became the candi date of the Free-Soil party , he lost the election to the Whig candidate, Zachary Taylor. President Buchanan made (1857) Cass his Secretary of State, but he resigned in Dec., 1860, in protest against the decision not to reinforce the forts of Charleston, S.C. The Columbia Electronic Encyclopedia, 6th ed. Copyright © 2012, Columbia University Press. All rights reserved. See more Encyclopedia articles on: U.S. History: Biographies

Leadership Style Dr. Carroll - 1189 Words

Leadership Style During the video, Group Work: Leading in the Here and Now (Association for Specialists in Group Work, 2008), Dr. Peg Carroll led a group through the initial stage of group counseling. As Yalom and Leszcz (2005) stated, â€Å"in the beginning, the group needs direction and structure,† (p. 313). Dr. Carroll demonstrated an active approach with the clients in the group, often redirecting their comments internally towards one another. For example, at 11:20 in the video (Association for Specialists in Group Work, 2008), Dr. Carroll directed one of the clients, Art, to direct his comments to a specific individual. This occurred multiple times during the course of the session, and demonstrated Dr. Carroll’s ability to actively facilitate group communication towards one another. Even though Dr. Carroll was active in the video, there were some areas I felt she was lacking in terms of effective leadership qualities. Lieberman, Yalom, and Miles (as cited in Tinsle y, Roth, Lease, 1989) outlined four distinct group leadership factors: â€Å"emotional stimulation, caring, meaning attribution, and executive function,† (p. 49). Dr. Carroll embodied several of these factors. For instance, in regard to emotional stimulation, she â€Å"emphasized revelation of feelings, confrontation, participation as a member, self-disclosure, and drawing attention to self,† (Lieberman, Yalom, and Miles, as cited in Tinsley, Roth, Lease, 1989, p. 49). However, she also embodied executive functionShow MoreRelatedTeacher s Role Of 21st Century : Personal Debate - Module / Week 51385 Words   |  6 Pagesdebate, to clearly define the characteristics under speculation. Definitions 21st Century Teacher – this concept is not clarified by a traditional definition but by a listing of the characteristics believed to be held by these educators. Resta and Carroll (2010) provide the following as a result of a stakeholder summit on the topic: †¢ Facilitate and inspire student learning and creativity so that all students achieve in the global society. †¢ Enable students to maximize the potential of their formalRead MoreEssay about Leadership Profile of Deepak Chopra3313 Words   |  14 PagesLeadership Profile Ââ€" Dr. Deepak Chopra Introduction Servant-leader and transformational leadership models will be the lens through which this study will examine Dr.Chopras leadership style. This paper will analyze the leadership effectiveness of Dr.Chopra in his key leadership position as a world renowned medical practitioner in the U.S, and also examine how events throughout his life have ignited his passion to serve as a leader. 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Cully Lake Waccamaw, North Carolina July, 2014 Table Of Contents Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 Reformed Baptist Origins†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...4 Colonial Baptists†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Read MoreChange Management Research6716 Words   |  27 PagesRunning head: CHANGE MANAGEMENT RESEARCH Change Management Research University of Phoenix Change Management Research Effective Leadership Ââ€" FP International FP International is a privately held company with 550 employees worldwide and over $100 million in annual sales in 2005. 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The Case Management Monthly A Case Study - 961 Words

People often get caught up in the moment and do not like to think of being sick or in a serious accident that could prevent them expressing their will. In Case Management Monthly a case study was done at Kindred Hospital in San Francisco in 2010 of an elderly mother named Margaret who was brought into the hospital and placed on a ventilator to keep her alive. Her family hoping that she would recover, needed to make decision; however they did not know what their mother wanted. They tried everything to keep her alive, but were unsuccessful (Moran 1). If the patient would have discussed and prearranged an advance directive this uncomfortable position for the family could have been prevented and the family could have enjoyed the last moments of their mom’s life (Mahon 803). As technology and medicine advance, society needs to know of their options of an advance directive. There are many forms of advance directives to help protect your family and have your voice heard when you are not able to communicate. Knowing your options if a serious illness or accident occur can be useful in planning your advance directive. The forms of an advance directive is making decisions on artificial feeding, do-not-resuscitate, do not hospitalize, living wills, power of attorney and organ donation are all part of the decision making of an advance directive (Brinkman 28). These documents in place do not mean do not treat but let the individual’s voice be heard. An individual should look at theseShow MoreRelatedA Report On Using Chi Square And A Probit Model For Estimating Determinants Of Residents Essay854 Words   |  4 PagesData were analyzed for the two groups of respondents separately by using comparable analysis methods. 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Charter School Marketing Strategy Free Essays

New Heights Business Academy of Sports Leadership and Development (NHBA), a start-up charter school, located in the warehouse district of Southeast section of Memphis, Tennessee, will have its first class in August 2011. NHBA will enhance the charter school movement by introducing students to the business-side of athletics. Educators, supporters, and parents became concern after noticing the poor business decisions many athletes make during their careers. We will write a custom essay sample on Charter School Marketing Strategy or any similar topic only for you Order Now A mutual decision arrived that athletes did not know how to market themselves. On this idea alone, plans for NHBA were underway. What are charter schools? Charter schools are independently-ran public schools created by concerned individuals who saw there was a lack of quality education in the public school system. These schools are free to select their own educational goals and curriculum, choose their own teaching staff, and set their own standards for student behavior. In addition, they have the freedom to extend the school day and year. According to the Tennessee Charter School Association (TSCA), since 2002 seventeen charter schools operating in the State of Tennessee, with applications submitted each year. Approval for new charter school applications is through a state mandated agency, the Local Education Agency. Currently there are 24 charter schools operating in Memphis. (www. mcsk12. net) The charter school law mandates that charter school has to open it doors to all students, including physically and mentally impaired students and students of a diverse background, with first priority given to students that : * have previously attended a charter school * attend poor performing schools * scored below proficiency on the TCAP and Gateway exams * receive free or reduced lunch The law states that charter school can only select 25% of their students qualifying on free and/or reduced lunches. The remainder will come from the above categories. Charter schools are the school of choice for many parents because of the quality of education they provide. Parents are at ease knowing their child is in a safe, learning environment; their individual needs are met; and will receive the necessary tools for success. These schools have set high standards in education and must adhere to those standards if they want to remain open. However, public schools remain open no matter how they perform. According to the TCSA, 100 % of charter school funding is issued from the state and local governments. They are entitled to Title I and Special Education funds based on student enrollment. Unlike public schools, charter schools have to depend heavily on grants, donations, and fundraisers to cover costs, such as, start-up, renovation, construction, and other expenditures not incorporated in the funding budget. Commercialappeal. om printed an issue in July 2010, which stated last year charter schools received $10,394 in funding per child. Since Memphis City Schools is being tasked with overseeing charter schools, a fee of 3% will be charged. After the fee is placed, charter schools will receive $7,633 per child, excluding school lunches and other fees not obligated by the district. There will be fifteen charter schools affected by this fee. New Heights Business Academy of Sports Leadership and Development (NHBA), is a publ ic charter school that will serve prospective students in 9th thru 12th grades. NHBA will address the needs of students academically and athletically, in a business environment. As a charter school, our focus is to prepare students for college through innovation and abundance in an attractive and meticulous college-preparatory educational program, which meets the needs of today’s students. In conjunction with learning the regular subjects like Math, English and Science, NHBA focuses on Business as it prepares students for college and life, and introduces athletes to enrichment that will allow them to excel physically and psychologically. We plan to introduce students to a setting that hinges on business and athleticism development. NHBA will open in the fall of 2011 and will be accepting applications for enrollment for 100 Ninth-grade slots. The school plans to add a grade each year and hopes ultimately to serve 500 hundred students in grades 9th through 12th. NHBA is conveniently located, in Southeast Memphis on the corner of Riverdale and Winchester at 7060 Winchester Road Memphis TN 38125, in the warehouse district. Mission. At New Heights Business Academy of Sports Leadership and Development (NHBA), our mission is to academically develop and prepare students for the social environment of business and athletic professionalism through a core curriculum profoundly based on preparing them to be business literate and knowledgably confident in marketing themselves in whichever venue they choose. In pursuant of our mission, NHBA aspires to provide structured curriculums with a business foundation. Our focus is to educate and prepare potential students for college and ultimately life. NHBA’s core values include exposing prospective students to rigorous educational development to prepare them for college while instilling self worth so that our athletes recognize their value. Partnerships with parent’s students and teachers to are important to our success, so it is a priority. NHBA is a college preparatory school with a small classroom setting; we offer student-teacher ratio of 1 to 13 and focus on our number one goal the children. Environmental Analysis/Competition Southeast Memphis consists of zip codes 38141, 38125, and 38115. The combined populations for those three zip codes are 87,247. For the population for this area of the city, almost 20,000 are families with children who could be prospective students at NHBA. As a public charter school our competition are the public schools, the private schools and the optional schools in and near this area, to include other charter schools. At least eight high schools serve this vicinity, not including the private schools. Of those schools in the area, two of them are on the list for striving schools (Memphis City Schools, 2010). NHBA will focus its target first on middle schools in the Eastern section of the City of Memphis, such as Ridgeway, Kirby, Southwind, Germantown, and any other schools in the area. Our main competition will be established and upcoming charter high schools, such as Memphis Academy of Science and Engineering, Memphis Academy of Health Sciences, and KIPP Academy. Then we will expand out target market to other areas of the city. The southeastern part of the city was selected for the reason that there are no charter schools in this area. A charter school in this area will serve as a convenience to working parents who want to enroll their children in charter schools. Trends Affecting the Outcome Our school structure is in desperate need of transformation. Only 54 percent of African American high school students and 56 percent of Latino high school students graduate. Even students who receive high school diplomas often lack fundamental academic skills; nearly a third of first-year college students require remediation in math or English. In many major cities, the education crisis is confounding. In Detroit, for example, only 3 percent of economically disadvantaged eighth-graders are proficient in math (Tennessee Charter Schools Association, 2010). July 2010 Memphis school board approved fees from charter schools, over time Memphis City Schools will charge a three percent fee for overseeing the charter schools. The school board’s decision to charge the fee will mean less money for students of some charter schools (Roberts, 2010). Possible legal or regulatory issues Through the American Recovery and Reinvestment Act of 2009, a significant amount of funding has been targeted to improve state and local education systems. Tennessee was chosen as one of the two states out of sixteen to receive grants. Over the next four years, Tennessee will receive $500 million to implement their comprehensive school reform plans (Learning Point, 2010). For NHBA’s survival, recruiting will be an important factor in retaining students. If we retain students, we receive funding. If we receive funding, we can offer an attractive program that will entice parents to enroll their students at NHBA. As with any business, the first year is the most difficult. To overcome these obstacles, NHBA and its supporters must ensure that our school offered an attractive package. We needed to know: * Did we have a clear and concise mission and vision statement? * Were we being honest and realistic about what NHBA has to offer? * Did we have a live point-of-contact and follow-up information for questions? * Is there a demand for the type of school you are marketing? * Did we know our target market? NHBA is aware that our best recruiters are out parents and students. With the aid of our supporters, we will be able to reach our target market. Other methods of advertisements will include: * Live broadcasting media – radio, television, newspapers, word of mouth * Internet – webpage; free social networks (Facebook, Twitter, MySpace) * Open houses and school workshops * Join the local chamber of commerce and/or local business associations * Mass mailing, posters, flyers, brochures At NHBA, your child will encounter a challenging, exciting, and rewarding experience that will assist them in gaining the skills and habits for college. Our faculty will go that extra mile to ensure students grasp the fundamentals in order to be successful. Due to the new trends in technology, we want to make sure our students are prepared for college. With the small learning environment, NHBA has to offer along with the student-to-teacher ratio of 13:1, students will develop close-knit relationships with their teachers and learn from individualized learning plans. In addition to this, students will benefit from added programs and student activities such as: * Advanced Placement Courses These courses are college-level courses set up where students can receive college credit after successfully passing an exam. E-courses E-school is geared to provide NHBA students with an online class experience as they would in college. * Athlete-to-Student Mentor Programs This program will afford the students to be paired with an athlete for guidance and to promote academic success. Our athletic volunteers will come from our local professional sports teams, arena sports teams, and local colleges and universities * Mandatory Parental Involvement NHBA bel ieves that parental involvement adds to the success of students. * Summer Sports Camps To promote academic and athletic leadership, NHBA will be able to participate in sports camps hosted by our professional sports teams, arena sports teams, and local colleges and universities. * Volunteer Opportunities NHBA is passionate about community service. Community involvement is one of the main reasons we will be successful. * World-wide Awareness Programs * A sport is a worldwide activity, and hopefully some of our students will play for an international team. NHBA feels that it is important for our students to be aware of what is going on in the world. In conclusion, New Heights Business Academy of Sports Leadership and Development is geared to enhance the charter school movement. Most schools promote athletic leadership, but NHBA will promote athletic development by introducing its students to the athletic business preparations. Upon graduation, NHBA students will have a clear knowledge of the athletic business goals and strategies. Our program will produce business-literate students that will be knowledgeable in marketing themselves and becoming productive citizens in the community and in any endeavors, they chose to seek. Reference Page Learning Point . (2010, June ). Retrieved 2010, from Learningpt: http://www.learningpt.org/pdfs/RttT_State_Legislation.pdf Memphis City Schools. (2010). Retrieved September 8, 2010, from www.mcsk12.net: http://www.mcsk12.net/ Roberts, J. (2010, July 20). Commercial Appeal. Retrieved September 9, 2010, from Commercial Appeal website: http://www.commercialappeal.com/news/2010/jul/20/mcs-board-approves-fee-from-charter-schools/ Tennessee Charter Schools Association. (2010). Retrieved September 09, 2010, from tncharterschools: http://www.tncharterschools.org/ How to cite Charter School Marketing Strategy, Papers

Social Responsibility in Marketing Samples †MyAssignmenthelp.com

Question: Discuss about the Social Responsibility in Marketing. Answer: Introduction Socially responsible marketingis an ethical framework which provides that a corporation or individual has a responsibility to act as per the benefit of society at large. According to Kotler and Keller (2015, p.629), it is amarketing philosophy that is undertaken by a company which ensures that the best interest of the community is present in the business structure. It is focused on the idea that the marketing policies of a firm should not only be profit-driven, but they should also include the social and ethical values which benefit the society and citizens. Modern organizations are larger than ever, and their operations affect a large section of society. Therefore, it is necessary that their marketing policies should include social responsibility principles that can assist the company fulfilling their obligation towards the development of society. This report will focus on the requirement of socially reasonable marketing in modern businesses, and it analyzes various types of SRM met hods. Further, the report will include a recommendation for Sri Lankas companies to improve their social responsibility marketing policies based on the book of Philip Kotler and Kevin Lane Keller. Significance of Social Responsibility in Marketing Socially responsible marketing is a philosophy which concentrates on honesty, fairness, and obligation of a corporation towards the society. As per Jahdi and Acikdilli (2009), the companies have a responsibility to implement ethical policies in their marketing strategy to ensure proper development of the community. The SRM policies involve focusing efforts on the attraction of customers which enhances the operations and revenue of the business. The examples of social responsibilities include funding charities, using recyclable packaging and promotion of social awareness campaigns. Bhattacharya, Sen and Korschun (2008) sated that many corporations have adopted social responsibility in their marketing strategy to assist the development of a community or to improve the quality of products and services. For example, the marketing department may introduce a campaign which encourages customers to buy a bundle of socks and each such purchase the company will donate one pair of socks to the people who need it. As a result of such campaign, the company can increase its sales and at the same time fulfill its obligation towards society. The fulfillment of social responsibility in marketing assists in fulfillment of ethical and moral duties of the company and also sustains the development of the community. Characteristics of socially responsible marketing Using an effective SRM model can be beneficial for a corporation, individuals, and society; security of people is the primary benefit of SRM. According to Kotler and Keller (2015, p.631), the product or service of a corporation can be hazardous to the health of people, animals or the environment. Therefore, the company should provide correct advisories and warnings to ensure that peoples lives are safe while using hazardous products. Using SRM structure allow corporations to become honest with their customer; peoples trust in a company increases if the firm implements an effective SRM model (Armstrong et al., 2015). It also allows enterprises to maintain transparency into their operations since SRM model require them to provide information regarding their products such as ingredients used or process of manufacturing. The popularity of SRM models is increasing in developing countries such as Sri Lanka because it requires corporations to ethically price their products rather them take advantage of their monopoly position (Indounas, 2008). Along with numerous benefits, there are several limitations of using SRM model as well. The main limitation of SRM is that it shifts the focus of a corporation from its organisational activities to social welfare; the shifting of focus can reduce the financial performance of a firm. The shareholders did not prefer if the company focuses on social responsibilities rather than profit maximisation; it can lead to reduction in a number of investors (Bhattacharya, Korschun and Sen, 2009). The enterprises might improve their reputation through SRM model, but they lack competitive advantage in the market which results in decreased sales and profits. Although, there are several disadvantages, the benefits of SRM assist in the safety of individuals and society. It helps enterprises to fulfill their moral duties; therefore, modern firms should implement an effective SRM model. Types of SRM According to Aguinis and Glavas (2012), there are several types of marketing concepts which include in the definition of social responsibilities in marketing such as for social marketing, quality of life, socially responsible buying, societal marketing and environmental or green marketing. The environmental or green marketing ensures that the organization is fulfilling their responsibilities towards the protection of the environment; it includes using environment-friendly material and process for manufacturing. The societal marketing model focuses on customers demands, companys requirements, and societys interest while marketing a product; the corporations should not market a product or services which are against the interest of people, firm or society (Lindgreen and Swaen, 2010). Enlightened marketing provides that a corporations marketing policy should support the long-term performance of marketing system. This concept consists of five principles, i.e., innovative marketing, consumer-oriented marketing, value marketing, societal marketing and sense of mission marketing. The innovative marketing requires the company to improve their products; the consumer-oriented marketing concentres on the demand of customers. The value marketing focus on enhancing the value of products and sense of mission suggests that corporations should include a broader view of social policies (Carroll and Shabana, 2010). Socially Responsible Business Model There are numerous examples of socially responsible corporations which have implemented an efficient, ethical model into their organizational structure such as Twillory, Rainbow Light, Juntos, Gift of Happiness, Out of Africa, Coyuchi and many others. In Sri Lanka, the popularity of SRM has grown between organisations in past few years. Many corporations, such as Commercial Bank Sri Lanka and Diesel Motor Engineering PLC, have successfully implemented SRM policies to ensure they fulfill their corporate duties. Marketing is a primary activity of an organisation and popularity of the internet, and social media platforms have increased the marketing opportunities for companies. Many firms misuse marketing to mislead the public into buy or using their products which can be detrimental to their health. Therefore, the SRM principles ensure that corporation are not misusing marketing opportunities, and they are fulfilling their moral duties. To implement an efficient socially responsible business model, companies are required to continually monitor and alter their policies as per the market requirements (Hammann, Habisch, and Pechlaner, 2009). In Sri Lanka, the companies are taking advantage of growing internet users and implementing various SRM models such as email marketing, Facebook marketing, SMS marketing and other types of web advertisements (Tsai, Chou and Hsu, 2009). Cinnamon Air, a Sri Lankan domestic airline, is a good example of effective SRM model; the company ethically advertise their services and uses Facebook and Email marketing model to present them uniquely which motivates customers to use their services and provide them positive feedback (Cinnamon Air, 2017). Other good examples are Dialog Axiata, Sampath Bank, and Mobitel which has implemented Facebook marketing SRM model. Cause Related Marketing As per Ross, Stutts, and Patterson (2011), the cause-related marketing is a mutual collaboration between a company and non-profit organization to promote the former sales of products and latter cause. The term was first introduced by the American Express in 1983 to rise donating for the Statue of Liberty's restoration. Every time a member uses a card, American express pays one cent as a donation (Demetriou, Papasolomou and Vrontis, 2010). The non-profits organization can significantly benefit from the implementation of cause-related marketing. The partnership must be established after proper evaluation of the terms as it can pose a risk for both parties reputation. For example, a worthy cause cannot get the adequate support of public if it they see it as a crass commercialism. There are several good examples of effective implementation of cause-related marketing such as CauseGood and Selfish Giving. To find cause-related marketing opportunities, the non-profit corporations should expand their research beyond the traditional method of corporate giving decision such as corporate fundamentals or giving programs. The companies should try to contact the marketing department of well-reputed corporations to make collaboration with them in cause-related marketing. The large companies may partner with the smaller or less known charities based on the worthy cause. But, mostly the companies prefer to collaborate with large non-profit enterprises or foundations simply because it provides them more exposure in the market (Vanhamme et al., 2012). Social Marketing According to Lee and Kotler (2011), the social marketing primarily focuses on social good, on the other hand, the commercial marketing concentrate on financial goals. Although the commercial marketing is focused on raising revenue, it can also contribute to the achievement of a social cause. The social marketing is an approach which is used in the development of various activities which are aimed at modifying or marinating the behavior of peoples to provide benefit to the society and individuals. According to Kotler and Keller (2015, p.638), it combines the idea of commercial marketing and social science; the social marketing can be a considerably cost-effective tool to raise donation and archive organizational goals at the same time. A company can implement social marketing approach by analyzing their target audience and conducting a market research. The social marketing encourages people to participate in a good cause without performing any other specific actions. Example of Socially Responsible Marketing There are a significant number of cases of socially corporate marketing in Sri Lanka. The country is beginning to practice the principles of social responsibility by overall progress based on strategic partnerships. It is a new holistic sense of approach adopted by the firms which include ethical competitiveness, accountability, and moral purpose (Wittman and Caron, 2009). Traditionally in Sri Lanka, the role of businesses was to generate high revenue and maximise the value of shareholders. Modern corporations are considering the importance of responsibilities of a company towards the development of the society and individuals. The corporate social responsibility policies are adopted by firms which affect human resources, legal practices, marketing and branding functions and communication department. The separation between business and development is artificial, and the line has been blurred in previous few decades. The private sectors are largely implementing the responsible policie s because they understand the role in the growth of corporations and the country as a whole (Shoji et al., 2012). Many Sri Lankan organizations have effectively implemented socially responsible marketing model into their business structure such as John Keells, Hayleys, and Hemas. These corporations analyze their duties as corporate citizens and strategically perform their business functions to ensure that they contribute to the development of local communities and the country (Munasinghe and Malkumari, 2012). John Keells Holdings PLC started its operations in the 1870s, and it has become Sri Lankas largest listed conglomerate. The SRM activities of John Keells focus on environmental, economic and social performance; the company has implemented Global Reporting Initiative (GRI-G3) framework that engages with various stakeholders and seeks to meaningfully enrich their lives (Keells, 2017). The John Keells Foundation (JFK) and Plasticcycle Social Entrepreneurship are the projects initiated by the company to fulfill their corporate duties. The marketing initiatives of the company focus on providing a true picture of the corporations product and services and its CSR vision is to empower the country for tomorrow. The corporation has successfully implemented social media marketing strategy into their organization structure which they use to ethically market their products and interact with their customers to solve their queries (LBO, 2015). The company also has committed that one percent of their earning will be contributed to the welfare and development of local communities and the environment. Hayleys PLC is another Sri Lankan conglomerate organization which was founded in 1878 by Charles P. Hayley; the company is one of the best Sri Lankan corporate citizens since it has strongly integrated corporate duties into their business model. The corporation operates in 16 countries, and it has more than 28,000 employees; the company maintain diversity into their employees and support various environmental causes to ensure that they have a positive impact on the country (Hayleys, 2017). The corporation has hired more than 40 marketing professionals who ensure that firm fulfils its social responsibilities in marketing. Hemas Holding PLC is another good example; it is a Sri Lankan conglomerate which was founded in 1948. The firm implements social responsibility principles into their marketing strategy to provide necessary information to people through advertisements such as healthcare benefits, plans, medical requirements and others (Hemas, 2017). The company uses marketing policies to expand Hemas Outreach Foundation initiative in Sri Lanka which focuses on environment, child development, and healthcare benefits (Peattie and Peattie, 2009). Recommendations According to Kotler and Keller (2015, p.372), following recommendation should be implemented by the corporations and foundations to achieve higher results in social marketing: John Keells uses social media sites to engage with customers ethically, but the company should take advantage of their large position to collaborate with other reputable charities for marketing; it will assist in improving the brand image of the firm along with its sales. But, the corporation should not misuse their position to increases profit; instead, the focus should be on fulfilling social responsibilities. Hemas has successfully implemented SRM model, but they are required to establish a specific team for marketing which conducts market research and find potential associations to establish cause-related marketing; it will reduce the time taken in achieving social responsibilities. Hayleys and Hemas should also contribute their earning to Sri Lankas local communities development, like John Keells. It will increase the reputation of corporations, and they can use it into their marketing strategy to fulfill their social responsibilities. Conclusion In conclusion, the social responsibility marketing focuses on fulfilling the corporations role regarding the ethical duties towards the individuals and society. The characteristics of social marketing include safety, honesty, transparency, ethical pricing and respecting customers privacy. In Sri Lanka, there are multiple corporations and foundation which has established socially responsible marketing model into their business structure to fulfill their obligation towards society such as John Keells Groups, Chevron lubricants, and Child Empowerment international. 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